Do you have a great business idea, but you’re not quite sure how to get from the idea phase into owning and operating your own business in New York? You’ve come to the right place! There are many important aspects to running a company, and like any other state, New York has its own rules and regulations to consider.
In this guide to starting a business in New York, we’ll discuss all the relevant details to business ownership in this state. By the time you’re done reading, we think you’ll have a strong grasp on the necessary steps involved.
How to Start a Business in New York (in 10 Steps)
1) Create a Business Plan
The first step to creating any business in any state is to plan what products and services you’ll sell, set your operational budget, and figure out how you want to market your company.
Your business plan doesn’t have to be fancy at all, you just need to make sure you spend enough time considering these important aspects before you actually launch your business. To get started, SBA.gov has a great free tool.
2) Choose a Name
The name of your business is an extremely important attribute because it’s often how you make your first impression to potential customers.
Legal Considerations
Depending on whether you choose to form a corporation or a limited liability company, there are some legal aspects as well (for example, an LLC must include “LLC” or “limited liability company” in the business name, and a corporation must include “incorporated,” “corporation,” “Inc.,” or “Corp.”).
Explanatory Naming
Beyond the basic legalities, you should focus on clearly identifying what your company does in your business name. You can also consider incorporating your values into your business name, like using the word “green” to denote environmental friendliness.
Something You Love
Finally, choose a name that you personally like and take pride in, and one that both sounds good when spoken aloud and looks good on paper.
One big piece of advice we have for naming a business is that you shouldn’t get too focused on one idea until you either form your company or reserve the name.
In New York, you can run a business name search right here to determine if your desired name is available. Even if the name is available, you may need extra time to file the formation paperwork, in which case you can reserve the name for 60 days by filing an Application for Reservation of Name with the New York State Division of Corporations. The fee to reserve a business name is $20.
3) Decide on a Registered Agent
A New York registered agent is the person or service in charge of receiving your important government documents, and forwarding them to you.
According to New York state law, every entity transacting business in the state must have a registered agent with a physical address in New York. Often times, business owners serve as their own registered agent, or they hire a third party to receive important documents on their behalf. In either case, you will need to have a registered agent at the time that your business files its formation paperwork with the state.
This position is vital to any New York business because without a registered agent, you could lose your good standing with the state, see your business dissolved by the state, or even remain unaware of a lawsuit progressing against your company.
The state of New York does not provide a list of commercial registered agents, however there are numerous companies throughout the state that can provide this service.
Rocket Tip: We recommend designating an online service to handle these requirements. This eliminates junk mail and keeps your personal and/or business address off public record. ZenBusiness and Incfile both offer a free registered agent service when you use them to form a business online.
4) Choose a Structure and Form Your Business
If you’re just operating a sole proprietorship or general partnership, you don’t need this step (or several of the others in this guide, including selecting a registered agent), because those business structures don’t require any sort of formal formation process.
This leaves two main options: the corporation and the limited liability company.
The LLC is the more common option, partially because it’s much simpler. There’s not much paperwork involved, and the maintenance requirements basically amount to an annual report. Furthermore, LLC owners still receive the personal asset protection that makes a corporation so attractive as a business type in the first place. For more specific information about starting an LLC, check out our full article on the topic.
For some entrepreneurs, the corporation is the better choice. There’s far more effort involved both in forming one and in maintaining it with the state of New York, but for larger businesses they’re usually the better option, as they allow for more growth and investment than LLCs generally do.
If you would like to know more, check out our “LLC vs Corporation: What Is the Difference?” article. No matter which business structure you choose to form, you can find all the relevant forms on the Iowa Secretary of State’s website or have a professional business formation website do it for you.
5) Develop a Business Website
In this day and age, even strictly local businesses should have a website, because the internet is your first point of contact for many of your customers. Your site doesn’t need to be fancy, but you should put some thought into your domain name, and make sure it’s something memorable and easy to type without misspellings.
If you’re not comfortable designing a site yourself ― and if you also don’t have the budget to hire a professional designer ― there are plenty of website builder tools that can help you put together a solid website. GoDaddy is very easy to use. All you have to do is get the domain (below) and then you’ll have the option to build the business website whenever you’re ready.
6) Take Care of Tax Obligations
The vast majority of businesses operating in New York will need a federal tax ID number (EIN), which can be acquired from the IRS.
On the state level, there are a variety of tax registration requirements that may or may not apply to your company, depending on the nature of your business. However, all New York LLCs will need to pay a fee of $25 during the filing process. Some other taxes include corporation tax, withholding tax, petroleum business tax, etc.
Thankfully, New York makes this part relatively easy, as they offer a wealth of information and helpful online services through the Department of Taxation and Finance website.
Keep in mind that your city and/or county may have taxation requirements as well, so make sure to check with them to make sure you aren’t missing anything.
Here are some business resources for each of the largest cities in New York:
7) Acquire Business Licenses and Permits
Some states have statewide business licenses that every company needs to acquire, but New York does not.
Still, there are hundreds of state-level, industry-specific licenses and permits ― from a cosmetologist license to a home inspector permit ― that may apply to your company depending on the nature of your business. To search through the full database of business licenses and permits, you should reference the Division of Licensing Services website.
Much like with taxation issues, there’s also the matter of local licenses to consider. You can learn more about county-level occupational licenses right here.
8) Obtain Required Insurance Policies
In order to operate a business with employees in the state of New York, you are legally required to obtain two essential insurance policies. According to the New York Secretary of State, “if you have any employees, you are required to carry workers’ compensation and disability benefits insurance.” Both of these can be acquired from insurance carriers authorized to provide insurance in the New York.
You can learn more about these insurance types and how they apply to New York businesses by visiting the Workers’ Compensation Board website.
It is the employer’s responsibility to get these policies to protect your employees, regardless of what line of business you’re in. Of course, it’s probably a good idea to acquire industry-specific policies to protect your company in other ways, but unemployment and workers’ comp are the ones strictly required by law.
9) Open a Business Bank Account
Whether you start a limited liability company or a corporation, you’ll need to keep your business and personal assets separated.
This is where opening a business bank account comes in. While having a separate checking account for your company isn’t a legal requirement, it makes separating your assets considerably easier, and we always advise that any business owner does so.
10) Don’t Be Afraid to Ask for Help
If you run into problems with any of the steps outlined in this guide, remember that you can always find help.
In this state, the New York Small Business Development Center exists solely to (in their own words) “provide small business owners and entrepreneurs in New York with the highest quality, confidential business counseling, training, and business research at no cost.” With 22 locations across New York, the SBDC is ready and willing to help if you need assistance.
Another excellent resource is the New York chapter of the U.S. Small Business Administration. Their website has information regarding small business events, business resources, press releases, SBA programs, and more.
Conclusion
While there are several vital steps in the process of starting a business in New York, taken individually these steps aren’t terribly complex.
It can seem overwhelming if you consider the entire process all at once, but if you break down these steps and take care of them one at a time, they’re all quite manageable. Keep in mind that you don’t need to go it alone with the DIY option ― if this process becomes overwhelming, or if you simply don’t have the time and energy to devote to these steps ― assistance is available.