Do you have a great business idea, but you’re not quite sure how to get from the idea phase into owning and operating your own business in Minnesota? You’ve come to the right place! There are many important aspects to running a company, and like any other state, Minnesota has its own rules and regulations to consider.
In this guide to starting a business in Minnesota, we’ll discuss all the relevant details to business ownership in this state. By the time you’re done reading, we think you’ll have a strong grasp on the necessary steps involved.
How to Start a Business in Minnesota (in 10 Steps)
1) Create a Business Plan
The first step to creating any business in any state is to plan what products and services you’ll sell, set your operational budget, and figure out how you want to market your company.
Your business plan doesn’t have to be fancy at all, you just need to make sure you spend enough time considering these important aspects before you actually launch your business. To get started, SBA.gov has a great free tool.
2) Choose a Name
The name of your business is an extremely important attribute because it’s often how you make your first impression to potential customers.
Legal Considerations
Depending on whether you choose to form a corporation or a limited liability company, there are some legal aspects as well (for example, an LLC must include “LLC” or “limited liability company” in the business name, and a corporation must include “incorporated,” “corporation,” “Inc.,” or “Corp.”).
Explanatory Naming
Beyond the basic legalities, you should focus on clearly identifying what your company does in your business name. You can also consider incorporating your values into your business name, like using the word “green” to denote environmental friendliness.
Something You Love
Finally, choose a name that you personally like and take pride in, and one that both sounds good when spoken aloud and looks good on paper.
One big piece of advice we have for naming a business is that you shouldn’t get too focused on one idea until you either form your company or reserve the name.
In Minnesota, you can run a business entity search to ensure that your desired name is not already in use. If you need additional time to file your formation paperwork, you can also file a Request for Reservation of Name with the Office of the Minnesota Secretary of State.
3) Decide on a Registered Agent
A Minnesota registered agent is the person or service in charge of receiving your important government documents, and forwarding them to you.
According to the Minnesota Secretary of State, “a registered office address in Minnesota is required. A post office box by itself is not acceptable. If designating a registered agent, it must be a person residing in Minnesota, a Minnesota entity, or foreign entity authorized to do business in this state.”
This position is vital to any Minnesota business because without a registered agent, you could lose your good standing with the state, see your business dissolved by the state, or even remain unaware of a lawsuit progressing against your company.
The Minnesota Secretary of State does not provide a list of commercial registered agents, however, any individual or entity that meets the above criteria can serve as your registered agent. For more information on registered agents, consult the related statutes.
Rocket Tip: We recommend designating an online service to handle these requirements. This eliminates junk mail and keeps your personal and/or business address off public record. ZenBusiness and Incfile both offer a free registered agent service when you use them to form a business online.
4) Choose a Structure and Form Your Business
If you’re just operating a sole proprietorship or general partnership, you don’t need this step (or several of the others in this guide, including selecting a registered agent), because those business structures don’t require any sort of formal formation process.
This leaves two main options: the corporation and the limited liability company.
The LLC is the more common option, partially because it’s much simpler. There’s not much paperwork involved, and the maintenance requirements basically amount to an annual report. Furthermore, LLC owners still receive the personal asset protection that makes a corporation so attractive as a business type in the first place. For more specific information about starting an LLC, check out our full article on the topic.
For some entrepreneurs, the corporation is the better choice. There’s far more effort involved both in forming one and in maintaining it with the state of Minnesota, but for larger businesses they’re usually the better option, as they allow for more growth and investment than LLCs generally do.
If you would like to know more, check out our “LLC vs Corporation: What Is the Difference?” article. No matter which business structure you choose to form, you can find all the relevant forms on the Iowa Secretary of State’s website or have a professional business formation website do it for you.
5) Develop a Business Website
In this day and age, even strictly local businesses should have a website, because the internet is your first point of contact for many of your customers. Your site doesn’t need to be fancy, but you should put some thought into your domain name, and make sure it’s something memorable and easy to type without misspellings.
If you’re not comfortable designing a site yourself ― and if you also don’t have the budget to hire a professional designer ― there are plenty of website builder tools that can help you put together a solid website. GoDaddy is very easy to use. All you have to do is get the domain (below) and then you’ll have the option to build the business website whenever you’re ready.
6) Take Care of Tax Obligations
The vast majority of businesses operating in Minnesota will need a federal tax ID number (EIN), which can be acquired from the IRS.
On the state level, there are a variety of tax registration requirements that may or may not apply to your company, depending on the nature of your business. These include taxes like sales and use tax, unemployment insurance tax, etc.
Thankfully, Minnesota provides a comprehensive guide for determining which taxes your business owes and how to file them. With the Minnesota Employment and Economic Development website, you can learn more about the tax obligations for your business.
Keep in mind that your city and/or county may have taxation requirements as well, so make sure to check with them to make sure you aren’t missing anything.
Here’s some business resources for each of the largest cities in Minnesota:
7) Acquire Business Licenses and Permits
Some states have statewide business licenses that every company needs to acquire, but Minnesota does not. According to the Minnesota Employment and Economic Development website, “all kinds of businesses operate in Minnesota with no special permission or constraints. But others are closely regulated and may require one or more business, occupational or environmental licenses or permits.”
To search through the full database of business licenses and permits, you can use the Minnesota e-license website.
Much like with taxation issues, there’s also the matter of local licenses to consider. You can learn more about county-level occupational licenses right here.
8) Obtain Required Insurance Policies
In order to operate a business with employees in the state of Minnesota, you are legally required to obtain workers’ compensation insurance. If your company does business with a government entity, you might also be required to have general liability, auto liability, and professional liability insurance.
You can learn more about these insurance types and how they apply to Minnesota businesses by visiting the Minnesota Commerce Department website and/or the Insurance Requirements Fact Sheet.
It is the employer’s responsibility to get these policies to protect your employees, regardless of what line of business you’re in. Of course, it’s probably a good idea to acquire industry-specific policies to protect your company in other ways, but unemployment and workers’ comp are the ones strictly required by law.
9) Open a Business Bank Account
Whether you start a limited liability company or a corporation, you’ll need to keep your business and personal assets separated.
This is where opening a business bank account comes in. While having a separate checking account for your company isn’t a legal requirement, it makes separating your assets considerably easier, and we always advise that any business owner does so.
10) Don’t Be Afraid to Ask for Help
If you run into problems with any of the steps outlined in this guide, remember that you can always find help.
In this state, the Minnesota Small Business Development Center exists solely to (in their own words) “provide the professional expertise and guidance that every small business owner needs to flourish in today’s competitive and ever-changing business world.” With numerous locations serving 9 different districts across Minnesota, the SBDC is ready and willing to help if you need assistance.
Another excellent resource is the Minnesota chapter of the U.S. Small Business Administration. Their website has information regarding small business events, business resources, press releases, SBA programs, and more.
Conclusion
While there are several vital steps in the process of starting a business in Minnesota, taken individually these steps aren’t terribly complex.
It can seem overwhelming if you consider the entire process all at once, but if you break down these steps and take care of them one at a time, they’re all quite manageable. Keep in mind that you don’t need to go it alone with the DIY option ― if this process becomes overwhelming, or if you simply don’t have the time and energy to devote to these steps ― assistance is available.