Are you a Hawaii business owner who wants to be able to operate your company under an assumed name? If so, consider acquiring a doing business as (DBA) name.
How do you obtain a DBA name for your Hawaii company, and how are you allowed to use your new name? In this guide, we’ll walk through every detail of the DBA acquisition process in this state.
What is a Hawaii DBA?
For sole proprietorships and general partnerships, a DBA enables you to use a name other than the owner’s personal name. For limited liability companies and corporations, DBAs allow you to use multiple names to officially refer to your business activities.
There are many different reasons for Hawaii companies to acquire ‘doing business as’ names.
- For sole proprietorships and partnerships, they can make your company sound more professional than simply using your own name. You can also open a bank account using your DBA, which can not only help you keep your business and personal assets separate, but customers often have a higher comfort level writing out a check to a business name rather than to an individual’s personal name.
- For corporations and LLCs, DBAs are frequently used to give the company the option of using different names for separate product lines. Another common usage of a DBA is to distinguish satellite businesses from your main company. Restaurant owners love to do this, as for example it can help a fine-dining establishment open a fast-casual spin-off restaurant without affecting customers’ perceptions of the original location. Whether you want to create this separation for marketing or accounting purposes (or both), a doing business as name gives companies options that they wouldn’t otherwise have.
In short, a DBA in Hawaii allows businesses to communicate their image and express themselves in different ways without having to actually form a new business to do so.
How Do I File a Hawaii DBA?
DBAs or “Trade Names” can be filed online using the Hawaii Business Express page. The process is similar to registering a business name, as you will still need to check for your desired name’s availability at this link.
This ensures that your desired business name is available, and hasn’t already been claimed by another business in the state.
Whether you choose to file online or by mail, the fee is $50, and an additional $20 for expedited service. Standard filing can usually be done within a week, and expedited filing usually takes one day.
How Long Does a Hawaii DBA Last?
A Hawaii DBA expires after 5 years. If you want to continue using your DBA for more than 5 years, you will need to renew it before the expiry date. The state of Hawaii does not send notice of expiration, so you will need to keep track of the dates yourself. Thankfully, you can easily renew your DBA using Hawaii Business Express.
Should I Hire a Professional DBA Filing Service?
If you’d rather not fill out the paperwork and register for a DBA yourself, there are plenty of reputable companies offering a service. For a fee, these services will assemble the relevant paperwork and submit it to your state, and all you have to do is supply them with some basic information.
Filing a Hawaii DBA is extremely easy, and Hawaii Business Express makes the entire process fast and stress-free. While the $50 processing fee is more expensive than some other states, it is still reasonable, and ensures that you get your DBA registration done quickly. However, if you already have too many things on your to-do list, most service providers (Ex: LegalZoom) charge a fair rate to handle DBA applications and renewals.
The doing business as name, or DBA for short, is one of the most simple business filings for Hawaii entrepreneurs. The process to acquire one is quite straightforward, and you can begin using your new assumed name as soon as the state completes your filing.
We hope this article answered your questions about how to file a Hawaii; DBA!
Frequently Asked Questions
Q: Does a DBA provide any legal protections?
A: No, registering a DBA does not legally protect you or your business. If you’re seeking personal asset protection, you might want to look into forming a corporation or a limited liability company rather than just acquiring a DBA name.
Q: Does a DBA need a registered agent?
A: A registered agent is not a legal requirement for sole proprietorships or general partnerships that acquire DBA names. However, limited liability companies and corporations do require a registered agent whether they have a DBA or not.
Q: Can someone else register a business using the same name as my DBA?
A: Filing a DBA does not give your business exclusive rights to your assumed name. If someone wants to use the same name, and they form an LLC or corporation with it, they are legally allowed to take your name for themselves.
Q: Does the state of Hawaii require publication of a DBA name?
A: No, Hawaii does not require publication of a DBA name.